‘Failure’ search on Google

Until a few months ago, if you went to www.google.com and searched for the word ‘failure’ or ‘miserable failure’ the first hit that would come up is the White House’s official biographical page for President Bush.

After just over two years, Google has finally defused this “Bomb” that has returned US President George W. Bush at the top of its results in a search on miserable failure.

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A search today now shows the US White House page carrying Bush’s name is no longer top listed. Also gone are pages about Michael Moore and former US president Jimmy Carter that were on the first page of results due to Google bombing actions. What’s not missing are articles about the Google bombing incident itself. The algorithm change hasn’t impacted these.

This is because the change is designed to stop the pranks from happening rather than legitimate commentary about such activities. Google isn’t saying exactly how this is being done. But Google says it’s done automatically, without any human intervention.

“It’s completely algorithmic,” said Google spam fighting czar Matt Cutts, adding “we’re not going to claim it’s 100 percent perfect.”

Here is what the official Google Blog said.

Read extensively about this topic written very well by Danny Sullivan.

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